SEO Sydney - Digital Marketing Company
With the ever-changing, dynamic nature of the search marketing industry, it is vital when choosing a SEO company in Sydney that they keep up the most effective and current ranking tactics available. Business owners must employ a strategy that is assured to convert website traffic into paying customers. A qualified Australian Search Engine Optimisation expert will be able to cover both local, regional and global search marketing needs.
A leading-edge digital marketing agency will provide their clients an effective search engine marketing strategy that is tailored to both global and local Australian visitor traffic and conversions. Our local Google marketing specialists will have the latest search engine optimisation skills which will be effective now and in the future.
Before initially optimising your website for Google and other search engines, we will perform an SEO audit to your Internet properties including website, social media and external mentions. This audit includes:
- On-page SEO status which should include recommendation of improvements
- Keyword analysis
- Competition analysis
- Conversion metrics and recommendations of best practices to increase the conversion rates
- Website usability that will include the usage on mobile devices such as tablets and smart phones as well as desktop browsers
- Off-page link analysis to determine the good mentions as well as possible removal of negative links
Cutting-edge Digital Marketing Strategy
Once the above issues have been determined and addressed from the audit, our professional will lay out the blueprint for a search engine optimisation strategy that will improve your website and other Internet properties in both the short-term and long-term. These strategy elements will typically include:
- On-page optimisation (keyword variations, Meta data, image optimization, internal linking structure, outbound linking, etc).
- Content optimisation
- Local business citation usage for Sydney
- Call-to-Action methods to convert targeted traffic into leads and buyers
Once the on-page optimisation has been completed, the SEO will create a steady flow of targeted mentions and citations from the right kind of authority websites that will give your website’s relevance and therefore higher ranking. This is done by building high-quality, trusted backlinks from a variety of Internet sources including:
- Social networking sites (Facebook & Google Plus)
- Social bookmarking sites (Reddit, etc)
- Guest blogs
- Press releases
- Wiki pages
- Relevant blog comments
- Web 2.0 profile backlinks
- RSS feeds
Once the SEO campaign has commenced, it is vital that we continually monitors all the metrics to analyze the effectiveness of the campaign. Keyword ranking, domain and page authority increases, traffic volume, user actions, conversion rates and other data will be used to tweak the campaign to maximize the website’s overall effectiveness.
Top rankings are not an immediate result so having realistic goals that are communicated by an SEO expert and a continual strategy must be employed. Finding a competent and proven online marketing agency in Sydney that stays on top of the ever-changing Internet search landscape is a must if you want your business to be seen, relevant and profitable now and going forward.