It takes quite a lot of effort to drive engagement on social media channels. You do not want to squander away the advantage after putting in so much of an effort.
This might look startling to you…
There are certain companies that are guilty of not responding back to their audience on a timely basis after receiving a comment on their posts. Never make such a mistake.
Designate the task of responding to the comments received to a dedicated individual and you will see an increase in the engagement level amongst your target audience.