On-page SEO is the first thing to consider if you want to make a website perform well on the search engines. When I say website, it is the end to end site components starting from a unique URL to metadata, keyword density, content, and images everything. Above all, on page SEO is not only for the search engines, but also plays vital in making a website user-friendly.
So, this is one area every site owner and promoter need to focus. When it comes to on‑page SEO strategies, there are no magical tricks to bring your site on to the top. It is the combined effort of various aspects of website development and maintenance coming into play to ensure on page SEO success. Here we will discuss some such quick tips digital marketers need to consider for on-page SEO.
URL of your website is the most primary and most essential aspect when you want to make it user and search engine friendly. There is no set rules to follow while choosing SEO, but the expert advice is to focus on making it easy to read, as short as possible, and highly relevant to the content of your page or the nature of your business. So, take your time to think logically and explore possibilities to get a unique URL for your site.
Title tags can be considered as the primary point of contact between the web pages and the users. When it comes to search engine ranking considerations, this can be counted as the second most important factor. The best tip is to try and include the most relevant keyword or closely related version at the starting of your title tag and keep it limited maximum to 60 characters.
Meta description also should not be anything complicated. The tip about meta description is that it must not be too sloppy. In fact, met descriptions may not count as a ranking factor, but it has a high role to play in terms of making the users to click on the website.
The developers have the option to create custom snippet to be searched by Google by providing an adequate meta description. This is highly essential for articles, blogs or anything which you want to get shared on the social media. Excellent meta descriptions are precise and right to the point. However, make sure that it is not too much promotional, which the users may tend to avoid by identifying it as an ad.
Ideal keyword density
As per the latest updates, it is ideal to keep the keyword density at a decent 1.5% percent and you need to make it a good mix of the LSI keywords. The right approach is to use the keyword once in the opening paragraph and also in the closing paragraph. You can bold or underline the keyword to highlight its importance.
A few more important aspects to take into primary consideration in terms of on page SEO include the H1 and H2 headings, quality content, proper usage of images, and the word count per post, content interlinking, links to the external websites etc. By following these tips, you website can surely have a positive advantage on the search engines.