If you are starting a new blog or have a website which is on the initial stage of growth you need some techniques to stay in the mind of a giant search engine Google.
We all know it is not easy.
Only writing a creative or useful content will not let you stand higher in Google rankings.
Even if you are creating a website or blog which is unique, but not all the fellow bloggers or the audience would be able to see your content… Reason? It is not yet active on Google pages or it is not ranked.
Link building is a crucial part of SEO that can significantly impact how well your website performs in search engine results. It involves creating connections between your website and others through hyperlinks, which helps search engines understand that your site is trustworthy and worth ranking higher…
Link building refers to the strategic process of acquiring hyperlinks from other websites to your own. These hyperlinks, often called “backlinks,” are critical in enhancing your website’s authority and visibility on search engines like Google. In essence, link building is about establishing connections between your site and others, which signals to search engines that your content is valuable and trustworthy.
The activities involved in link building can vary widely, from content creation and outreach to guest blogging and digital PR. For instance, creating high-quality, shareable content that naturally attracts links, or reaching out to relevant websites to request a link, are common practices. Effective link building requires a deep understanding of your target audience, as well as a strategic approach to earning links from reputable and relevant sources within your industry.
Link building is not just about quantity but also quality. Search engines place higher value on links from authoritative and contextually relevant websites. Therefore, a successful link-building strategy should focus on earning links that not only boost your site’s ranking but also enhance its reputation and credibility.
Quality content with high-quality bank link is what your target should be.
You don’t have to blindly follow the webmaster guidelines by Google or other SEO experts but trust the process and work for the backlinks.
Here are some surprising ways for link building we are sharing with you. Let’s see
You can use guest blogs in two ways. Writing a guest post or accepting guest blog from websites.
You can use guest blogs in two ways. Writing a guest post or accepting guest blog from websites.
Either you can write a guest blog for another website by which you can make quality content for their audience and cover a relevant concept to their site.
By doing this you will get the links which will be linked back to your website.
The best part: Not only you are getting a quality link but you are also building new followers which will directly connect to your site.
Remember, your main motive of posting content is not for brand promotion or website popularity you are writing the guest blog to get the backlinks.
No one works with you without benefit so when you will give benefit to other bloggers they are surely going to help you with the process.
Guest posting is one of the best link building services that enables the fellow bloggers to write on your website and create a link for it. In this way, they are promoting their content and also being a helping hand to you.
It is possible that you may not get the links but you can build a healthy relationship with other websites owners and in future, they may share your link in their page…
Win-win situation!
A microsite is a type of domain and subdomain which has many pages in the sites from other relevant websites.
Mainly, these sites are made for promotion of different brands, content and news websites etc.
You can find It is a very easiest formulae to build backlinks.
It is not recommended to use subdomains but to use a special domain to achieve your link building purpose.
General tip: When you are finished with the task, apply external links to your website.
Expert roundup is a write up where more than one expert gives their personal opinions and information regarding certain topics.
Moreover, when a certain well-known person or expert name comes to your website you automatically get the credibility of audiences and they become your permanent visitor.
The two main advantage you will get on doing this is first you will get more followers and secondly you will get links….
You will end up with a silver spoon.
Here you also get the best content for your website which automatically drives the audience towards you?
Most of the people have this question: How to choose which expert theories you can take up in the expert right up?
Well, you can take the view from the social media sites of the concerned expert and see whether he or she is posting on a daily basis on their personal website.
This is considered one of the best technique for effective link building.
We are all well aware of the guest posting. It has given many guest post for many authoritative sites.
Ghost guest posting is a similar concept.
This is how it works: Ask a blogger to write content and give a link of your site into his or her blog.
If the blogger is busy you can simply provide the content and tell him to post in his site.
There are bloggers who are well aware of the SEO part so they will create high-quality content in exchange for stipulated money.
Note: No blogger will deny the content to get published on their site as it adds value to their content and also you are paying a good amount.
By doing this you are reaching to a wide range of audiences by getting quality links.
The Internet is filled with images, graphics, infographics, and GIF.
We are living in an era where an image holds more value than the content. The reason being, most people don’t have that much time to look at the whole content piece.
There are so many authoritative sites owners who will provide you link in exchange of the original image which you are giving to them.
It is not always necessary that you will get the link. But if they do accept it is possible to get paid for the image or graphics you are giving to them.
If you have good verbal communication skills you can surely get a link or two.
If you are a blogger and have expertise in writing content on different topics, you can have lots of links.
In case, you are reviewing a certain product or providing a difference between products the owner of the brand would contact you and add your content piece in his website.
This way you can create a link and also gets the advantage of the content being featured on an authentic website.
Many brands will contact you through this mechanism.
Why?
You are helping to create a huge fan base for their product.
Every content has an importance that is because the keyword is being searched by the maximum people on Google.
When people search certain things on Google those keywords rank higher.
A skyscraper technique is all about finding an average content on the internet and then creating a good content post.
When you are done with making that blog post, recommend the site that your blog post is better than the existing one and give a backlink to you.
This technique has been used by top websites and can be considered as fruitful.
Who doesn’t like to be appreciated? Everyone likes appreciation and most of the people are eager to stay popular in the community.
Same is the case with websites and brands, they like to be famous and when they get the opportunity they will not miss it.
You can simply make web content where awards are given to the different brands.
For example; Organic Farming Innovation, Home Decors Brand Award, etc.
When a certain brand is being praised on your website, they are going to share the particular content piece on their website. Chances are, they will also redirect their link for that particular blog post.
There are few social media sites which allow the users to add the URL of blogs or website. But, there are certain sites which allow this. You must take advantage.
Point to be noted: When big social media sites such as YouTube, Facebook, and Instagram names or links to your website it creates a lot of credibility to your website.
The simple thing you can do is add URL of your website in your profile so your friends or other audiences can directly see the content you have created. This will increase your website fan base if you have written a creative article.
Google takes these social media sites as a benchmark of authenticity and if your content pieces have their links there is a good chance that it ranks in top position.
It is very important that you know the bloggers and also acknowledge the type of content a certain website is creating.
You can give links to them, and in turn, they will give a link to you in the future. This way you can bond with the fellow bloggers.
In every step of ranking your website, you will need certain help from other competitors even if you are creating similar content.
Never assume that every blogger or webmaster will give you a link in exchange but there is a fair chance that you would get that in the future.
There are also times when two websites owners become friends in the process and mutually can help each other exchanging links.
Make sure that this goes in a natural way as Google can very well identify the manipulative way of creating links.
There are many news websites or the specialized websites which publish your press release in the same way as you have given them.
They can charge you money. There are certain PR sites that do not charge you anything if your content is relevant to their niche.
Your content can be a useful source for many journalists and they even have the massive crowd on their website which will help your content to reach more people and that results in higher ranking.
There are many websites which attract the linkreators by giving prizes such as iPhone and other gadgets.
The content campaign can be very productive for you to get multiple links in a short period of time.
It basically attracts bloggers who are new to the business and want appreciation.
The prizes are a bonus to such bloggers whereas their main concern is gaining popularity.
There are many websites which allow you to share web 2.0 to their website when the content is useful and relevant to them.
Many brands also take such post only to increase their popularity.
You can simply see your advantage and give a backlink to your website.
These websites will not only give you multiple links but would help in creating a large crowd for your domain.
Unlimited offers: It will gain more audience, more rank, and more links.
You can always get dependent on your family when you are in need.
We all do that…..Right!
In case of creating links, you can always ask for help from your family members or friends who run websites or blogs.
When many people will give links to your websites, it will add advantage to your site and may get your website in the topmost rank.
Note: Do not overdo link building which can cause a negative impact to your website. Negative Ranking!
By partnering with influencers, thought leaders, and content creators within your niche, you can co-create content that resonates with a broader audience and organically amplifies your reach.
Whether it’s through joint webinars, co-authored blog posts, or shared infographics, these collaborations can lead to natural backlink opportunities as the content is more likely to be shared and referenced.
This not only diversifies your link profile but also positions your brand as a hub of valuable, authoritative content. When engaging in content collaboration, ensure that the partnership is mutually beneficial and that the content produced is of the highest quality to foster trust and encourage engagement from both audiences.
It is no secret that Google is fond of backlinks which are connected to educational institutions.
Such backlinks are more in use by webmasters as they are trusted by people. The other reason being, the sites of these institutions are considered authoritative websites.
You can give a scholarship to the students and in return, the school may publish an article about you and would happily give a link to you.
You can also write content relevant to the school or activities which are happening in the school.
You never know: There are chances school may take up the content and add a backlink to your site.
Always remember: Government and educational sites provide the best quality links to link creators.
When most popular techie Brian Dean suggests you something, it is for sure the best link building technique.
There is nothing new in link building. But Guestographic concept is fresh and surely going to help you in link building process this year.
There was a time when people used to beg for the opportunity of sharing infographic in the high authority sites.
Not anymore…
Guestographic is a simple technique by which you do not have to visit any sites and publish the infographic on your own website.
Start by searching for some of the booming websites which are generating infographic in the post.
You can simply contact them and show relevant content as well as an infographic to the website owners.
If they find it useful for their web page they may add content and give you a backlink.
Make sure that you are not compromising on the content and the content is completely original.
Podcasts and webinars have surged to the forefront as innovative avenues for expanding reach and establishing thought leadership, which can significantly contribute to your link-building efforts.
By hosting or participating in podcasts and webinars, you not only engage with your audience in a more intimate and interactive format but also create rich, shareable content that naturally attracts backlinks. These platforms allow you to go deeper into subjects, showcase expertise, and provide valuable insights that listeners and viewers are inclined to reference and link back to in their own content.
Furthermore, the relationships you build with guests and hosts often result in cross-promotion and link exchange opportunities, enhancing your backlink profile and SEO performance. Remember to promote these events across your channels and encourage participants to share and link to the session, maximising the link-building potential of every episode or webinar you produce.
Broken link building is a unique strategy that involves identifying broken links on external websites and suggesting your own content as a replacement to fill the gap. This method not only aids in cleaning up the web but also provides an opportunity to gain valuable backlinks. Start by using tools to find relevant websites in your niche with non-functioning links.
Once you’ve pinpointed a broken link, craft a personalised outreach to the site owner, informing them of the issue and offering your content as a pertinent and valuable substitute. Not only does this enhance the user experience for the host website by eliminating dead links, but it also positions your content as a helpful resource, increasing the likelihood of securing a backlink.
This tactic is mutually beneficial and is seen favorably in the eyes of search engines, as it contributes to the overall health and usability of the internet.
We hope you don’t stick to the old tactics of making links all day long.
Instead of hard working on the link, you can use new techniques like Guestographic and Skyscraper Technique.
Link building is an art and so it depends on the individual how well he or she can create success from creating links from different sources.
You cannot assume the pattern on how Google works? There are certain sites which are ranking higher only on the basis of quality content. Shocking!
Link building is moreover a time consuming and difficult task but you always get high-grade results at the end of it.
There is no shortcut or a specific mantra to rank in Google. But we assure that by following our techniques you will reach a step near to success.
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