How to do SEO for my website?

The most Frequently asked question by our 1,000 Esteemed Clients

Imagine a scenario: You have created a high-quality website keeping in mind all the development tools, top-of-the-box website content writing and alluring designs but have not promoted your website on reputed search engines like Google.

Even though you might feel that you have done your best chances are not taking all the SEO techniques into consideration has resulted in making your website gaining no website traffic on reputed search engines like Google.

This is the hardest truth living on our planet: You have got limited funds at disposal. If you also have limited knowledge of SEO then it can prove to be a perfect doomsday for your website especially when there are 1.24 billion websites existing across the globe.

If you are keen to improve your website traffic but cannot afford a high-ranking digital marketing agency, don’t worry.

We have a solution for you.

In this blog, we are going to show you how to do your own SEO and make your website searchable on reputed search engines by saving your hard-earned money.

You are about to see in the upcoming sections the different tips that will be extremely useful to divert more audience to your website and generate quality leads out of them.

But, in the meantime, it is extremely important for you to have a basic knowledge of the term “SEO”.

SEO stands for search engine optimisation which is a definite way to enhance the visibility of your website when it appears on the search results page. Once you implement the SEO strategies in your website it can organically increase the traffic in such a way that your website is listed when people research for it using specific keywords.

Now that you have acquired basic knowledge about the term “SEO” as promised we have highlighted some tips that will help you to improve your website’s ranking on prominent search engines:

Understand the pain areas of your target audience so that you can centre your website content around their queries to get good visibility

The sole purpose of adopting SEO strategies to make your website rank higher on the reputed search engine and increase its visibility. So, in case you do not use the SEO techniques, it will become quite impossible for your website to be found on the search results page.

The best way to start the SEO process is by analysing the needs of your target audience. Find out what they are searching. Because ultimately these are the folks for which you are conducting the SEO on your own.

Now,

You need to study their demographics, location and needs which will give you an idea about their pain areas that need to be addressed using quality content. To study the pain areas it is important to put yourself in their shoes and consider what would they like to know about your products and services?

What you can learn from this exercise?

Use Keyword Tool Dominator to get comprehensive information.
This tool will help you get an idea about the answers that your target audience is expecting. You can even use Quora or Reddit to see the different questions that are being posted which will help you prepare web-page contents keeping these pointers in mind.

Always remember, if you write the content keeping the requirements of your target audience chances are high that your website will get a higher rank on reputed search engines.

Use appropriate keywords by doing keyword research and planning to ensure better ranks on reputed search engines

Once you get a fair idea about the target audience and their pain areas, the next step is to conduct proper keyword research and plan which keywords you should target each web-page. You can use phrases that are popular in your industry rather than writing industry jargons.

Use free tools like Google’s Keyword Planner and UberSuggest to start your keyword research. In case you have funds try paid research tools like SEMRush and Wordtracker.

Read along to learn more: Prepare a list of keywords and longtail phrases on the basis of priority and search volume. By this way, you will be able to drive quality content on your website, blog and social media.

If you need any other tools that can help you in keyword research.

Use these best practices while using keywords on the website include:

Audit your existing website by checking the targeted keyword on each page. Always ensure that the keywords are included in the title and meta description.
The title of your web-page should contain the target keyword. But, always avoid keyword stuffing which results in penalising by Google. The same thing goes with the text body of the website.
Always have outbound links of high-quality domain authority to attract quality website traffic.
Include images in the web-pages to make visitors stay on your website for a long period of time.
Always include social media share buttons on your website to make it easier for the visitors to share the page conveniently.

Have an inbound marketing strategy of building authority and backlinks through quality content to drive home the traffic

It is often said: “Content is the king” but you will be surprised to know: today quality content is the king. By building a consistent quality content through blog posts, articles, infographics, guides and eBooks it is possible to make your content evergreen.

This can really have a good impact on SEO to create good domain authority in your industry and sharing your industry expertise with the target audience in the form of blog, email, newsletters, infographics and eBooks. Consistency and quality are the keys when it comes to establishing yourself as an authority in the industry.

It also results in getting quality backlinks for your website. If your website has lots of backlinks it establishes a credibility in the minds of reputed search engines which makes it rank better. You can use a tool like Monitor Backlinks to build and manage your website’s backlink activity.

Generate more backlinks by using social media platforms to promote your website and gain more visibility

Today, social media has become a platform to stay connected with business partners, customers, industry partners, competitors and the general public. Every businessman today knows the importance of using popular social media networks like Facebook, Twitter and Instagram.

The end result?

By writing quality content on social media on a regular basis you are creating an audience for your website which can help in generating more backlinks when people click on “likes” and “share” your content.

Use Google Analytics to get the maximum benefit out of your SEO activities and increase your website traffic organically

You may not want to read this, but here we go…

It is extremely critical for you to use Google analytics especially when you are trying to conduct SEO for your website on your own. With the help of this tool, it is possible for you to know the source of your visitors, segment your customer bases, create a campaign, set and track goals and learn about the keywords that can help you achieve more organic traffic and much more.

Learn about the Google analytics dashboard and study the different types of reports it can generate. By becoming more averse to Google analytics you can enhance your website traffic and do SEO on your own.

Core Web Vitals as also a Ranking Factor

Google’s Core Web Vitals have emerged as critical metrics for assessing a website’s health and user experience.

These vitals can be found in Google Search Console, which include Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS), measure the loading performance, interactivity, and visual stability of a page.

As these factors now contribute significantly to Google’s ranking algorithms, it’s essential for webmasters to optimise their sites accordingly. Improving LCP ensures that the main content loads swiftly, enhancing the perceived speed for users. Minimising FID is crucial for a responsive site where user inputs are processed without delay.

Lastly, reducing CLS helps prevent unexpected layout shifts that can disrupt the reading or browsing experience. By prioritising these Core Web Vitals, websites not only stand to gain higher search rankings but also offer a more satisfying user journey, leading to increased engagement and conversions.

User Experience (UX) means Success in Search Results

Beyond technical performance, the overall user experience (UX) plays a pivotal role in a site’s SEO success. Google’s algorithms continue to prioritise sites that provide a seamless, intuitive, and engaging experience for visitors.

This encompasses mobile-friendliness, ensuring that content is easily accessible and navigable on smartphones and tablets, which are increasingly becoming the primary devices for internet access. Additionally, factors like safe browsing and HTTPS security are no longer optional but essential components of a trustworthy site.

A secure, user-friendly website not only aligns with Google’s emphasis on UX but also fosters trust and credibility among users. By integrating UX best practices into your SEO strategy, you create a robust foundation that supports both search engine rankings and delivers value to your audience, making your site a preferred destination in the vast ocean of the internet.

The E-E-A-T principle will win you Search Engine Results

The E-A-T principle — standing for Expertise, Authoritativeness, and Trustworthiness — has taken center stage that content creators must underscore their expertise by providing credentials, citing reputable sources, and crafting in-depth content that showcases their knowledge in the field.

Authoritativeness is established through quality backlinks from esteemed sites, indicating that others recognize and value your website’s content. Trustworthiness comes from transparent practices, such as having clear privacy policies, easy-to-find contact information, and secure website infrastructure.

For YMYL (Your Money Your Life) sites, where the stakes are high, it’s crucial to not only create content that is accurate and reliable but also to continuously update it to reflect the latest information and research. By doing so, websites can improve their E-A-T score, which is a cornerstone of Google’s guidelines, thereby enhancing their SEO performance and fostering user trust.

Topical Authority is a Game Changer

By organising content into clusters that revolve around a central topic, websites can create a web of interrelated and comprehensive information that not only serves the user’s quest for knowledge but also establishes the site’s authority on the subject.

This approach involves selecting a broad ‘pillar’ topic and creating multiple pieces of ‘cluster’ content that address various aspects of that topic, all interlinked in a strategic manner. For instance, a pillar page on ‘Healthy Eating’ could link to cluster articles about diet plans, nutritional advice, and healthy recipes.

Search engines, with their sophisticated algorithms, recognise this interconnected structure and the depth of content, which can lead to improved rankings for a suite of related keywords. By focusing on topic authority, websites can rise above the competition, becoming a go-to resource for both users and search engines alike.

Conclusion

SEO is all about crunching the data through evaluation of key performance indicators (KPIs).

In case the organic traffic on your website goes up, keep up the good work. In case if it goes down evaluate what did you miss and take differential steps the next time you run SEO campaign for your website.

Implement these steps while carrying out SEO activities for your website on your own.

In case you face any difficulties while conducting the SEO strategies, please take the help of our professional SEO consultant and give wings to your website visibility.

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