Use Google Analytics to get the maximum benefit out of your SEO activities and increase your website traffic organically
You may not want to read this, but here we go…
It is extremely critical for you to use Google analytics especially when you are trying to conduct SEO for your website on your own. With the help of this tool, it is possible for you to know the source of your visitors, segment your customer bases, create a campaign, set and track goals and learn about the keywords that can help you achieve more organic traffic and much more.
Learn about the Google analytics dashboard and study the different types of reports it can generate. By becoming more averse to Google analytics you can enhance your website traffic and do SEO on your own.
Core Web Vitals as also a Ranking Factor
Google’s Core Web Vitals have emerged as critical metrics for assessing a website’s health and user experience.
These vitals can be found in Google Search Console, which include Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS), measure the loading performance, interactivity, and visual stability of a page.
As these factors now contribute significantly to Google’s ranking algorithms, it’s essential for webmasters to optimise their sites accordingly. Improving LCP ensures that the main content loads swiftly, enhancing the perceived speed for users. Minimising FID is crucial for a responsive site where user inputs are processed without delay.
Lastly, reducing CLS helps prevent unexpected layout shifts that can disrupt the reading or browsing experience. By prioritising these Core Web Vitals, websites not only stand to gain higher search rankings but also offer a more satisfying user journey, leading to increased engagement and conversions.
User Experience (UX) means Success in Search Results
Beyond technical performance, the overall user experience (UX) plays a pivotal role in a site’s SEO success. Google’s algorithms continue to prioritise sites that provide a seamless, intuitive, and engaging experience for visitors.
This encompasses mobile-friendliness, ensuring that content is easily accessible and navigable on smartphones and tablets, which are increasingly becoming the primary devices for internet access. Additionally, factors like safe browsing and HTTPS security are no longer optional but essential components of a trustworthy site.
A secure, user-friendly website not only aligns with Google’s emphasis on UX but also fosters trust and credibility among users. By integrating UX best practices into your SEO strategy, you create a robust foundation that supports both search engine rankings and delivers value to your audience, making your site a preferred destination in the vast ocean of the internet.
The E-E-A-T principle will win you Search Engine Results
The E-A-T principle — standing for Expertise, Authoritativeness, and Trustworthiness — has taken center stage that content creators must underscore their expertise by providing credentials, citing reputable sources, and crafting in-depth content that showcases their knowledge in the field.
Authoritativeness is established through quality backlinks from esteemed sites, indicating that others recognize and value your website’s content. Trustworthiness comes from transparent practices, such as having clear privacy policies, easy-to-find contact information, and secure website infrastructure.
For YMYL (Your Money Your Life) sites, where the stakes are high, it’s crucial to not only create content that is accurate and reliable but also to continuously update it to reflect the latest information and research. By doing so, websites can improve their E-A-T score, which is a cornerstone of Google’s guidelines, thereby enhancing their SEO performance and fostering user trust.
Topical Authority is a Game Changer
By organising content into clusters that revolve around a central topic, websites can create a web of interrelated and comprehensive information that not only serves the user’s quest for knowledge but also establishes the site’s authority on the subject.
This approach involves selecting a broad ‘pillar’ topic and creating multiple pieces of ‘cluster’ content that address various aspects of that topic, all interlinked in a strategic manner. For instance, a pillar page on ‘Healthy Eating’ could link to cluster articles about diet plans, nutritional advice, and healthy recipes.
Search engines, with their sophisticated algorithms, recognise this interconnected structure and the depth of content, which can lead to improved rankings for a suite of related keywords. By focusing on topic authority, websites can rise above the competition, becoming a go-to resource for both users and search engines alike.
SEO is all about crunching the data through evaluation of key performance indicators (KPIs).
In case the organic traffic on your website goes up, keep up the good work. In case if it goes down evaluate what did you miss and take differential steps the next time you run SEO campaign for your website.
Implement these steps while carrying out SEO activities for your website on your own.
In case you face any difficulties while conducting the SEO strategies, please take the help of our professional SEO consultant and give wings to your website visibility.