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Google continues to tighten their grip against those businesses trying to gain online ranking in ways they consider inappropriate. Google updates their algorithm on a regular basis, with the Penguin being the latest release after Google Panda. We therefore need to be aware and cautious of the Google requirements when working out our SEO rankings.
A sure way to know that your website has actually been affected is a sudden decline in the number of visitors to your website. Traffic directly translates to the business returns; a decline means loss of business to other companies.
The article therefore guides you on how to avoid from Google Penguin Penalty:
When looking for vital information about “killing a snake,” the Google users are not satisfied by reading only one article. They will look for an average of two to three articles to get the full information they need. If they read the first article after searching the mentioned keyword above and discovered that the first article talked about “using a gun,” they move to a second search results and it is still about “use a gun,” the readers are likely to close the page without even giving it a shot. Duplicate content makes Google therefore to hide duplicated pages at the very bottom of the search engine, say a millionth search result. Your duplicate confront therefore becomes irrelevant since no one will find them through the search engines.
Here is a video from Matt Cutts explaining how does Google handle the duplicate content.
Too Much Advertisement
Google is after reader’s satisfaction on the content they search. It is true that a general online reader is not amused by the number of adverts on a single page being far too many. Most people would literally knock out a page when they note that the adverts are many. What annoys people is that sometimes the adverts take long to load, they squeeze the actual content to the page bottom and it takes time to get to the actual content. The adverts also divert the attention of readers from the actual content. Google learnt that people posting too many ads on a single page are not after creating quality content, but garbage to cover up for the quality, these are people interested in earning from ads and not giving readers the quality they deserve. One or two ads are enough, and if possible, put the content first. Penguin 3.0 will not hesitate to punish when the robots just learn that you are doing it too much.
The most effective way to direct traffic to your pages is through backlinks; however, doing it blindfolded can lead to the death of your site. Google has become very strict on how people create links. Penguin has featured many negatives people do that may send your site to the grave. Spammy backlinks, toxic backlinks, links from spam sites, and irrelevant links are some of the Penguin targets. Other punished links include paid links that are over-promoted on the internet like “top sell phone,” optimized texts; the short anchors, long tails, or head terms.
Avoid Hidden Text/Links And Keyword Stuffing
Google promotes an average 1 to 2 percent of keyword density. Anything more than this figure is likely to be punished. Avoid using one single phrase severally on a single article. Google from the beginning have campaigned against using colors and formatting to hide links and keywords. These are how to avoid from Google Penguin Penalty.