Lead Generation: 7 Tips to Get More Leads from your Website (No Tricks. No Gimmicks. Plain Simple Tips)

It is a great news to hear that you have developed a brand new website which has a user-friendly feel to it.

Nevertheless, you may hate us for this but here’s the truth..

If you are not able to generate more leads from your website the entire purpose of developing it goes to waste.

Gone are the days when websites were just online brochures answering the questions like who, what and where of the business.

Today, it has become imperative for organisations to nurture the prospective customer by providing a wide array of online marketing tools and then using an ingenious call to action like “Contact Us” to convert them into effective leads.

The below-mentioned sections will provide you with useful tips to generate more quality leads to your website.

Remember, there are more than 1.24 billion websites across the globe so you can just imagine the kind of competition that you are currently facing.

There is a race amongst organisations to capture people who are searching for their products or services online.

You might have experienced a similar feat while improving the number of leads for your website. Were you successful? Chances are you are still looking for the magic wand that can help you get more leads from your website.

If that is the case, we can assure you that by simply changing your thinking and practising certain tips it is possible for you to generate more leads from your website in a quick time.

Here’s how:

Add the feature box and give more options for your target audience to connect with you

The feature box is the section that is just above the fold on your landing page.

This is the moment of truth about landing pages…

It is the most resourceful position to attract potential customers and convert them into leads.

You can even consider it to be your mini-landing page which includes the business name, the title of your offer and an image that increases the value of your offer.

You can now put the benefits in the bulleted points combined with an opt-in tab.

Did you know?

There are many easy-to-use and implement tools available which make it easier to add a feature box on your website. Simply, ask your WordPress developer to find and install one quickly and easily, especially if you have a WordPress website.

Make your 404 error page as an opt-in page to provide more options for your visitors to approach you for business

Normally you see a 404 error, page not found when a website link is broken, a page no longer exists or the URL is mistyped. The visitors usually close your website when they see this page and go to your competitors.

But, you can use this to your advantage…

This is a great opportunity for you to make a visitor stay at your 404 page by setting it up as an opt-in page.

Creative isn’t it?

This way you will lower the bounce rate of the webpage and ensure that you convert one of the visitors as a potential customer resulting in a win-win situation.

Use pop-ups in a creative way to attract more leads

Companies normally avoid the use of pop-up on their websites as it distracts the visitors and drives them away from visiting your website again.

But, here is the truth.

If you use pop-ups in a creative way it can result in lead generation quite quickly. In recent times we are seeing companies coming up with interesting ways of using pop-ups on their websites like:

Timed pop-ups which are displayed after a specific period of time and show up only once during their visit;
Exit pop-ups that are displayed when it seems that the visitor is leaving the website;
Using slides in pop-ups that only “slide-in” to your sidebar once the visitor has scrolled down and began reading the content.

There are certainly other ways to generate more quality leads from your website which we have included in the remainder of the sections which will help you not only to attract more organic traffic but also generate quality business in a quick time frame.

Use paid advertising to attract quality leads

Strange, but true.

Facebook ads is one of the most preferred options by businesses today to drive relevant traffic and generate quality leads. Although it can take some time to start off the campaign and get them profitable, Facebook ads are one of the best ways to launch profitable ad campaigns that generate traction and achieve a far greater ROI. The trick is to start off with a modest investment till you get a grasp about it completely.

If you need any help to create Facebook ads, contact a prominent Facebook Ad expert today.
But, never put all the apples in the same basket i.e.; don’t depend solely on Facebook Ad but also utilise multiple channels like Google Adwords to generate quality leads.

Use Videos to drive more website traffic

According to research conducted by Forbes, videos are estimated to take over 80% of web traffic by the year 2019.

It is a known fact that videos are highly viewed by people thanks to the prominence of mobile users in Australia, we are beginning to see a trend where product videos are making a huge factor in driving purchase decisions.

The hard truth is: If you are still not using video marketing, then you are definitely missing out on reaching out to a wide array of the audience that can be your potential leads.

By affiliating with a top-class video marketer, you can embed the videos on your website, via your YouTube channel and even be a part of email marketing campaign sent to the subscribers.

The foregone conclusion…

Creating quality videos is an art which can only gain perfection if you take the services of a professional video production company. Once you have quality videos at your disposal they can be used to strengthen your marketing message and generate high-quality leads for your business.

Regularly post quality blogs and share relevant content to drive quality traffic

In order to improve the visibility of your website, it is important to keep it active. The best way to do that is by posting regular blogs on your website. This will not only keep the visitors engaged for a longer period of time but also make them look deeper into your services.

The good thing is: People simply love free information and if you can use organic content to draw visitors to your site with a unique mix of relevant keywords.

One way to achieve this endeavour is by using content marketing strategies. If you need any help in developing a content marketing strategy for your website take the help from a professional content marketing expert. This way you will be able to draw more traffic to your website resulting in an opportunity to generate more leads for your business.

Optimise your website for more visibility

Did you know?

An optimised website is not only easier to rank on reputed search engines like Google, but it also provides the best user experience.

Always ensure that the upload speed of your website is fast and there are internal links in it to make it rank better on the search results page.

The best part?

If the designs of your website are optimised and Google like it, chances are visitors will stay longer and search for valuable information.

Always remember if your SEO efforts are better, the website ranking on the search results page will be better which will equate to getting more relevant visitors that can drive quality leads to your business.

If you need any help in increasing the visibility of your website take the help of an experienced SEO expert.

Conclusion

Generating more leads to your website takes time and lots of experimentation in terms of using trial and error methods to discover what works best for your business.

Once you are able to gather the information, it becomes easier to scale up your efforts in the right direction and generate more quality leads for your business.

You’ve read about the 7 Tips to Get More Leads from your Website. Now it’s time to implement them.

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