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What Is An Anchor Text

There are a lot of rumours and speculations revolving around the latest Penguin 4.0 update of Google. It is a notable fact that there is no room for manipulated anchor texts with this latest update, but the confusion of SEO fraternity now is about an effective anchor text density to be considered. There is a lot of inf...

On Page SEO Techniques 2017

On-page SEO is the first thing to consider if you want to make a website perform well on the search engines. When I say website, it is the end to end site components starting from a unique URL to metadata, keyword density, content, and images everything. Above all, on page SEO is not only for the search engines, but a...

Best Marketing Automation Tools in 2017

Automation tools that can make the most positive impact on business For small and medium size businesses it has become almost mandatory to have systems automated for supporting sales and marketing functions. In order to increase efficiency, the use of automated systems will help in streamlining activities that lead to...

Best Content Writing Tips For Beginners

Judging what your audience wants and catering to their needs are the fundamental requirements in marketing and content marketing is no exception. Marketers have to gauge what is playing in the minds of the audience and have to position the SEO campaign accordingly. This would propel the marketing efforts in the right d...

Tips for Last Minute SEO Optimisation for the Holiday Season

With the holiday season round the corner, just about five weeks remaining; it is high time to give the last minute push to your SEO strategy for the holiday season. It is already late and if you are not on your toes yet, you could well miss the bus. The holiday season holds very good business prospects and you need to ...

SEO Relevance vs Authority

SEO is always a puzzle to the professionals who are diligently practising it. Attaining higher search engine ranking is a fight and win situation, which requires a strategic approach and a long-term committed effort. If you are aiming at gaining high rankings in Google search, the first thing to have is a good insight ...

5 Things To Find In Common Between Search Engine Optimisation And Physical Fitness

Size zero is everyone’s dream and people do many things to achieve a perfect shape. Everyone knows that it is not an overnight task. Similar to achieving an attractive body shape, getting a top ranking for your website in the search engines is also not an easy task. At a first glance, you may not find anything in com...

How To Do Keyword Research For Beginners

Many people think that keyword research is an outdated practice as the new Google algorithms (starting from Hummingbird 2013) have shifted the focus to ‘entities’ from keywords. However, the expert opinion is that keywords still do have as much importance at they had before and plays vital in search engine optimisa...

7 Top Myths about SEO Debunked – Get Ready for SEO 2017

Even if you are into it for long or new to search engine optimisation, it doesn’t make much difference as SEO is a constantly changing platform for which you need to update yourself everyday. However, one bad thing noted about the seasoned vets is that most of them still keep many faulty assumptions about SEO and han...

What Does Penguin 4.0 Update Mean to the SEO Practitioners?

Ending plenty of rumours and speculations about it, Google has finally rolled out its latest search engine algorithm update named Penguin 4.0, which is expected to make a few welcome changes on how the ranking mechanism works in order to produce more accurate and relevant results. Penguin is there for quite sometime no...