Best Google SEO Tips For Beginners & Small Businesses

Statistics have shown that most businesses in Australia are not visible on major search engines. One of the main factors that has contributed to this invisibility is poor SEO.  

Many businesses in Australia have spent thousands of dollars in building powerful websites but these websites still don’t rank well on Google. This is a major drawback considering that potential clients are unable to find them on the internet.  These days, search marketing has become more competitive. If your site is not ranked in Google’s first 5 pages, it would be impossible for it to reap big and remain competitive on the web.

Websites compete for attention and visibility. Companies that have the knowledge of SEO will increase traffic and boost the growth of their businesses.

Top 3 results according to statistical data shows that Google is sharing 61% of organic traffic. Research done by Chitika shows the 1st position rankings is getting 32.5% of organic traffic. In addition, the research shows that organic listings receive 90% whereas paid ads get approximately 10%.

Google Page 1 Traffic Share

Poor rankings are attributed to the following:

Poor Web Design

  • User experience
  • Page load speed
  • Mobile friendliness
  • Content Managements Systems (CMSs)

Poor On Page SEO

  • Structure of the URLs
  • Meta Data Optimisation
  • Internal linking structure
  • Content Optimisation
  • Keyword Research

Poor Off Page SEO

  • Social Media Engagements
  • Local Business Directory Promotion
  • Guest Blogging
  • Search Engine Submissions
  • Video Promotions
  • Business Reviews
  • And, much more...

Get the right SEO strategy:

As a business owner, you may find that one of the most difficult task you’ll face is to rank your website on google search results without having the right strategy. And even if you do succeed, your site may not still be visible due to one or several factors. However, if you have decided to hire a good SEO company, you may be faced with two major dilemmas i.e., whether you are paying the right money or if you have chosen the right company.

This is not all because when it comes to Google, there is no one size fits all solution. Every year, Google updates its algorithms approximately 500 times. Therefore, the tactics that worked in 2005 can hurt your SEO today. To check out all the algorithm updates, visit: https://moz.com/google-algorithm-change

With that in mind, you can see that it’s very unlikely to easily rank highly on Google.

Despite these drawbacks, it is still possible to rank well on Google. No matter what is your current situation, you can improve the website ranking using effective SEO techniques I'll be showing you here.

Big businesses like Amazon, eBay and Alibaba have all mastered the use Off Page SEO. Never will you miss an ad from these businesses when you are surfing online. They also rank very well in Google search results. If businesses like these can invest heavily in SEO, it would be difficult for similar businesses to even try to compete.

Imagine what your business would look like if you have unlimited organic traffic going to your website day in day out.

That is exactly what happened to Julian whose sales drastically increased by 20% in 8 weeks after having his website optimized for SEO.

Julian is not the only business owner who is trying to improve his online presence. In fact, statistics have shown that 80% of today’s customers prefer to shop for product and services online. Internet commerce is growing significantly, so there’s need to tap into it and the best way to do so is by building your online presence so as to rank highly on Google and other search engines.

The biggest search engine:

Google by far outperforms other search engines, meaning that majority of potential customers search for products and services on Google. However, that does not make Google better than other search engines.  Statistics show that Google controls only 65% of search while Bing 33%. Therefore, ranking high on both Google and Bing will give your business access to a huge pool of potential customers every minute.

Goolge Search Stastistic

Google Searches Today

Google currently enjoys 3.5 Billion searches every day and the number is still increasing. According to comScore release made in the month of December 2012, Google enjoyed 65.2% of Market share in searches on the internet worldwide.

Imagine how your website would rank in a search engine that enjoy 3.5 Billion searches every day.

Here are the effective Tips you can use to improve your website rankings:

Tip #1: Make Your Site a Mobile Responsive Website

Mobile Friendly Test

These days google is knocking down websites that are not mobile responsive. 60% of executives these days prefer to use their mobile phones for internet access and shopping. Google wants to these group to have a wonderful user experience on the web. If your site is not responsive, Google’s bots may not crawl your site. As indicated earlier, Google keeps on changing their algorithm and as of April 2015, it modified its algorithm to knock down websites that are not mobile optimized. In fact, recent reports from business directories such as Yelp have given feedback that 55% of its visitors used mobile phones.  With these statistics you can be sure that if you make your site mobile responsive you will benefit from increased sales and make your site achieve higher rankings as well.

test your website here

Tip #2: Target The Right Keywords

This means that as a website owner you need to base your content around most relevant keywords that are most searched for in your industry. The Google algorithm will get the right signals from your content if it is optimised the right way. It is important to note that over optimising keywords in your content may be detrimental to your page ranking.

To do the keyword research you can use the free tools or there are 3rd party tools as well.

You must be wondering why go for paid tools when free tools are available. The answer is data. Furthermore, paid tools will help you do the competitor analysis as well.

Free Keyword Tools

Google Keyword Planner

Google Keyword Planner

 

access to google keyword planner

UberSuggest

 

Urber Suggest Keyword tool

Access to UberSuggest

Paid Keyword Tools

SEMrush

Semrush

Access to semrush

Ahrefs

ahrefs competition analysis tool

Access to ahrefs

Moz Keyword Explorer

Access to Moz

Tip #3: Create High Quality & Engaging Contents

Statistics show that content that is about 2000-2500 words gets sites to rank highly. Longer articles give you the opportunity to provide more useful content and if you stick to that then your site will rank highly and vice versa. In addition, when you are writing content on your site avoid copying and pasting contents from other sites. This can make your site not to rank highly on Google.

There are few crucial things that need to take care of: -

  • The contents need to be useful and informative.
  • The contents need to be engaging.
  • The contents need to be unique and of high quality.

Below are some helpful tips to create a good quality engaging content.

Use Images

Relevant  images with Alt text are preferred because images help in getting more views as they are interactive. As a result, it will help you to generate traffic to your website. They also help your posts get more shares in various social media platforms.

Below are some free web tools that will help you to create custom images.

https://www.canva.com/

https://placeit.net/

https://infogr.am/

Use Infographics

Use of infographics is highly engaging because they are visually compelling complex data. As a result, infographics are shared more often. They may go viral and help you brand your business well. You may create your infographics yourself or hire a professional to do it for you.

Here are the links to free web tool that will help you to create your own infographics.

https://www.canva.com/

http://vizualize.me/

https://piktochart.com/

Tip #4: Good On Page SEO

Good On Page SEO focuses on the following:

  • Use SEO- Friendly URLs
  • Use Outbound Authority Links
  • Meta Data Optimisation
  • Proper Use of Keywords
  • Quality Contents

Use SEO-Friendly URLs

The first 3-5 words in a URL according to Google are given more weight. Moreover, if you site focuses on selling dog food, make sure that the URLs are short and have the target keywords. Also try to avoid using long URLs if possible.

Meta Data Optimisation

If you searched "On Page SEO" you will doubtless able to see the site below:

On Page SEO

What's been done right? You can see that the URLs are short and have the right keywords. If you try to change the keyword to something else rather than "On Page SEO" the page will not be ranked highly on Google.

Moreover, the meta descriptions have also the keyword "On Page SEO." Google does not take meta description as a ranking factor. However, good written meta description will help in the traffic conversion.

Keywords

From the screenshot above you can see the Meta Title from the 2 sites have all start with the targeted keyword "On Page SEO." The closer the keywords on the left, the more weight is has.

Use Outbound Authority Links

Outbound authority links helps Google figure to know what your topic is about. This is the easiest way to build relevancy to your site topic. This will also make your site looks more natural. If you are reading through this article you will notice I have many outbound authority links to help my readers and Google to understand the topics.

Tip #5: Verify your website with Google Search Console

There are so many websites that are created each day. The power of Google search console comes to play as soon as you submit your site to them. As a business owner, one of the benefits of submitting your site to Google is that your site will be crawled quickly and rank highly on search results.  You only need an email address to submit your site. Google will give you a html code that you will put in the header of your website. The html code will communicate with your site to verify that it’s yours. 

Google search console also helps you identify your site’s pages that are performing well, the number of visitors that visited your site and the devices they use. This information will help you to know where you are doing it right and getting it wrong ultimately giving you an insight on where to work harder to boost your rankings.

Access to Google Search Console

Tip #6: Sign up for Google analytics

Keep Track of Your Progress by Making Full Use of Google Analytics

Google Analytics is surely one of the best and most extensively used web analytics applications of today. Being a free service, Google Analytics is ideal for start-ups and small business. There is also a premium version that allows access to the more complex features. But the free version should suffice for beginners. Version 5 of the application offers a rich user interface that makes it even more user-friendly.

While carrying out a SEO campaign for your website, you must keep a track of the fluctuations in the SERPs, inbound traffic, and bounce rate. And in order to do that, you would need to use Google Analytics regularly and religiously. This free application integrates perfectly with the other Google programs that you may be using including AdWords and AdSense, and that makes it the apt choice.

The signing up process is fairly simple and easy. All you need to do is:

  • Visit Google Analytics page, click on the option called "Sign in to Analytics" that you will find on the top right corner, and proceed by following the on-screen instructions.
  • Once you are in, you will need to set up a property in your Analytics account.
  • Lastly, you need to choose between web tracking and mobile app tracking, and continue to follow the instructions from there.

You can find more about the signing up process by visiting https://support.google.com/analytics/answer/1008015?hl=en.

Once your Google Analytics account is ready, you can begin exploring the different features of the application, and use them to track the progress your website is making. By using this tool, you can:

  • Have the most crucial analytics data at one place so that you can check them whenever necessary
  • Figure out which of your online campaigning efforts are bringing in the most conversion and traffic
  • Determine the geographical location of your visitors
  • Learn about what visitors are searching for while they are on your website
  • Find out what users click on the most
  • Identify your most viewed content and uncover your worst performing pages

These are just some of the best uses of Google Analytics. The application offers a lot more than most people bargain for!

Tip #7: Sign up Google my business

Make Your Small Business Known Through Google My Business

Start-ups and small businesses need to make extra effort to be known and recognised. However, limited funding often gets in the way of expanding marketing avenues. That is why free tools such as Google My Business seem like gifts sent from above! Local businesses and brands can increase their exposure by listing their business on Google My Business. By creating a great profile with all the necessary business information, you can ensure that your customers find you whenever they search for products or services that you offer.

As a small business owner, you should not think twice before using Google My Business. This free, easy-to-use tool is guaranteed to give your branding efforts a boost. Even if you don't have a website, and you are primarily targeting local customers, a well-managed Google My Business listing will surely make a difference. If you are still not convinced, take a look at what all you can do through this handy tool:

  • Manage and display your business information
  • Interact with your target audience and customers
  • Expand your presence online
  • Get an edge while competing with other local businesses

If you have decided to list your business on Google My Business, you would be happy to know that the signing up process is a breeze! By creating a business account, you can manage and share your business information with multiple users. To create the business account, all you have to do is:

  • Sign in to your Gmail account and visit Google My Business.
  • Click on the "Menu" icon, which looks like three dashes stacked on top of one another and is placed on the top left corner.
  • Click on the option "create business account"
  • Enter your business account name and hit "done"

You have the option to change your business account name whenever you want. Once you have created your account, you can proceed by filling up the details of your business such as store address, phone number, email address etc.
To make the most of Google My Business listing, you need to keep a few factors in mind. Here a few tips that you must apply to be fully visible to your users:

  • Provide all the information that your customers may need to reach you
  • Create a Google+ community for your business
  • Interact with potential customers and answer their queries
  • Analyse and keep track of your progress with Google Analytics
  • Gather as much reviews as you can
  • Go mobile by using the Google My Business App

There's so much you can do with Google My Business, and you can full use of the tool by employing smart marketing strategies.

Tip #8: Good off page SEO

Off Page SEO tells Google about your site. Businesses may create links pointing to your pages, if your content is amazing. Imagine big businesses like CNN pointing to your pages. According to Google, the value of a page is so important if there are links pointing to it. The off page SEO process can be very complicated. So I have listed out all the possible ways that you can build links pointing to your website. This will help increase the website authority if done right.

 

  • Local Business Directory Submission
  • Promoting your brand with social media networks
  • Promoting your brand with Web2.0 properties
  • Being active in relevant forum
  • Commenting on blogs that are in your niche
  • Looking for guest blogging opportunity
  • Video promotion

What do you think your business would look like if you actually did all this stuff? Do you want to find out?

Get Your FREE 1 Month SEO Here

Touch to Call!