In general, design trends often last of several years, you can see examples of some of which spanned over many decades too. However, when it comes to web design in specific, it is a quick-moving industry where trends change day in and day out. We have seen many new trends back in 2015 such as responsive design, flat design, and more that aim at speed and performance enhancement.
For those who are looking forward to designing new website or improving the effectiveness of existing ones, here we will discuss what you can expect as trending in 2016 to check out with your designer.
1) Scroll or don’t scroll
We have witnessed countless single-page scrolling sites in 2015. But have we reached to the stage where scrolling increased the readership? It can be assumed that in 2016, many of the sites may opt for minimal scrolling, but some others may embrace long scrolls to meet specific purposes.
The benefit of long scrolling is that it feels more natural and easier than clicking and navigating to different places. However, the drawback is that it spaces out the content, which makes it harder for the readers to find exact info. On the other hand, shorter scrolls can get you to the point quickly.
2) Shared space typography
This is another noticeable change at the very beginning of 2016 as typography is getting extended to the shared spaces on page designs. You can see it at many new websites as the images and type are there in the background. Elements such as type and image are either woven together or kept separated.
The new-age designers are breaking out the conventional formatting practices to create innovative projects in which the type share spaces with other elements. This gives a brand new experience to the viewers. However, readability needs to be ensured while trying out this design concept. You need to try out simple typography, say for example a medium-stroke sans serif, and the text should also possess excellent contrast to stand out from the background or image.
3) 2016 may be of flattened out designs
As responsive design had taken over the web pretty much lately, we can expect the trend of flat designs continue to dominate the 2016 design aesthetics. We can see the classic initiatives taken by Google as the company changed their logo in which they made it flatter. It can be found that the cleaner sans-serif font now helps to cut down the size of logo almost by half, which makes it much easier to be seen even on the tiniest devices.
The flat designs may include reshaping icons, logos, images, and other such elements. One can think of making your website get loaded faster, weigh less, and make the content much easily viewable at any screen resolution.
4) Modules and component-based designs
Designing is now moving towards modular and component-based designs instead of creating the whole layouts for web pages. These specific design concerns include:
- How a search function works
- How to lay out the navigation
- How to incorporate news feeds
Another fact is that most of these modules are repeated on various screens, so these elements need to be designed in such way that they can go along well with the rest of the site even when they function independently.
5) 2016 will see the rise of material design
Google unveiled its material design language in 2014, but the adoption of it was a bit slow. However, skilled designers have a good understanding of the material design concepts and now started opting for it largely in their designs, which are getting popular. The material design concepts focus more on the dynamic elements, which may remind us about ink on paper. The shadows are made more realistic, overlapping items give a tinge of reality, and interactions stay well inside the material.
6) A.I. takes up a considerable role
The circumstance in which an interaction happens is much vital now as to:
- Whether it is over a phone, tablet, or PC?
- While at home or outdoors?
- What they are engaged at that particular moment of interaction? etc.
There are plenty of situations, which do have a role to play while users interact with the products. To make such an interaction more fruitful, there will be an increased reliance on AI to analyse the user context and deliver the best solutions based on the data collected. We can see the example of online virtual assists like Cortana, Siri etc., which make the interpretation of language much smoother, and respond to user requests much instant.
7) Rich illustrations
Diversity is supposed to rear its head in year 2016 as we may see incorporation of handmade artwork on web page designs. Instead of the stock photography and high-quality HD images, which we have seen enough in the past, much of the sites are expected to rely on the hand drawn arts than artificial graphics for an enhanced visual appeal.
Websites with hand-drawn items are found to possess a feel of originality, warmth, and simplicity, which can certainly add an element of distinction to its overall look. It can be expected that soon the websites and their respective brands will get associated with the style and artwork they contain.
8) Rich animations
Whatever other factors we consider, the whole point of a web design is to make it look good. There is nothing such in 2016 to replace the cool look of animations. Animations are improving a lot to offer more engagement, ease the process of storytelling, and encourage interactivity. The concepts like parallax scrolling, mouse hover animations, loading bards, and spinners are getting enhanced to offer a more comfortable experience to users.
9) Content, content, content
Whatever changes you may witness in 2016 in terms of design aesthetics and layouts, content will remain the king at all good times. Quality and clarity are the essentials, and you should be able to easily and effectively communicate with what you offer in terms of content.
Who can do these for you?
There are more points to be added than the nine above, but most vital is to find out who can incorporate all these at best for your design needs. The rise of designers and design services are competent with the introduction of new technologies. As a service taker, it becomes essential for you to find a web designer who can diligently pick the best out of all available options to well fit to your needs and goals. This may take some time and real good effort on your side to pick the most reliable one, but the effort is worth it to stay on top with your business.