Even if you are into it for long or new to search engine optimisation, it doesn’t make much difference as SEO is a constantly changing platform for which you need to update yourself everyday. However, one bad thing noted about the seasoned vets is that most of them still keep many faulty assumptions about SEO and hang on to outdated information picked up along the way. The fact is that these myths don’t help SEO and moreover create a lot of negative impacts too.
We are already in Q4 of 2016 and SEO specialists are eagerly looking forward to the changes expected to happen in SEO 2017. There are a lot of exciting things waiting there for sure, but first, diffuse all these persistent misconceptions to practice fresh and successful digital marketing. Here are the top 7 myths about SEO debunked.
- Myth#1: Keyword density is the key to SEO success
It was the motto of the bygone era. SEO experts used to falsify search engines by uploading thin content jam-packed with keywords and synonyms. However, Panda update of Google itself had crashed down this practice.
However, it doesn’t mean that you should not optimise your site for keywords. You must do it naturally to provide maximum value to the viewers. For this, the ideal places to effectively put in keywords are;
- URL: users as well as search engines first look at the URLs to identify what the page got to tell them, so putting keywords in the URL plays vital.
- Title tag: Title tags are the next best hint you can give to the search engines about the content of your page. It is best to use the keyword as starter phrase of the title.
- Headers / sub-headers: The <h1> tags and <h2> to <h6> tags are mostly crawled by search engines to interpret what you want to share. H1 tags are most important among these, as it is the title of the content. However, take care of not overdoing it.
- Myth #2: More meta tags means more SEO benefits
It is true that meta tags were so handy for the webmasters to get their pages listed on search engines. Overtime, this process proved out to be a spamming tactic and the latest algorithms of search engines do not permit it. The best practice now is to tactically use the title tags and meta tags naturally. You should also consider the usage of meta robot tags to control the spider access.
- Myth #3: Image and videos have nothing do to with SEO
It is high time to bust this myth too as images and videos do help in on-page SEO in the below ways;
- Better presentation – No users will be interested to go through your page containing one giant wall of text. What makes them stay on your page is the photos, videos, infographics and illustrations on it. It will naturally increase page view time and decrease the bounce rate. However, keep in mind the page load time too while putting in heavy images and videos.
- Keyword relevance – It is true that search engines don’t see your image, but it crawls the HTML tag. Optimise your images with good filename and alternative text.
- Myth #4: Links are not built, but more earned
This is one such assumption surfaced after the news that Penguin update of Google punished some sites, which were using faulty building techniques. Along with the shift to content marketing, this news made some of the SEOs declare that the relevance of link building is over.
Though it is partly true; however, links are still so important as you can see in Google’s latest Penguin 4.0 version as you still have to build links by your own with strategic manual link building. So, an effective link building strategy should now include;
- Quality content
- Proper targeting of your outreach.
- Manual link building efforts and no automation.
- Myth #5: It is all about improving your rank
For many of them, still, the goal of SEO is to attain No.1 rank in Google. Of course, it is desirable, but you should not believe that getting on to the top spot is a bulls-eye hit. Ranking on top is just a part of it, so rather than focusing fully on this, develop a balanced and comprehensive SEO strategy to do digital marketing. A 4-step approach to succeed in this effort is;
- Establish your goals
- Determine the ideal target group
- Do an intensive keyword research to find the apt ones for your business.
- Put in the SEO efforts and keep on tracking the success and modify when needed.
- Myth #6: It is a must to keep on submitting your site to search engines
If you submit your site once to the search engine, that will do. The search engine crawlers are so powerful now to come by their own to track your pages. You can speed up the process and also make it easier for the search engines and users to identify the appropriate category by indexing your site. However, search engines can find the URL to your site and index it much effectively now.
- Myth #7 SEO has no relation with social media
Many people still find SEO and SMO as two standalone entities. However, among the major SEO myths, this is the one to be immediately busted out as this thought may put one into significant loss of time and effort. Google already realised the influence of social media on common people and started indexing social media pages for search results.
Above seven are the top to name and a few other prevalent myths which you have to keep an eye on include;
- Rich snippets won’t work in favour of online marketers.
- Content is the only thing to be worked on lately.
- PPC is the most effective natural SEO tactic.
- An in-house SEO specialist is must for business SEO etc.
Year 2017 is almost at our doorstep now, and if you still sleep comfortably in the warmth of these conventional SEO myths, it is high time to upgrade and save yourself from drowning. Contact Adel SEO for more information.